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"Role of information and communication technology in improving loyalty ..."

Atul Purohit, Urjita Thakar (2019)

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DOI: 10.1007/S40558-018-00139-6

access: closed

type: Journal Article

metadata version: 2020-09-10

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Atul Purohit, Urjita Thakar:
Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda. J. Inf. Technol. Tour. 21(2): 259-280 (2019)

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