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"The impact of word of mouth when booking a hotel: could a good friend's ..."
Martin Gellerstedt, Tobias Arvemo (2019)
- Martin Gellerstedt, Tobias Arvemo:
The impact of word of mouth when booking a hotel: could a good friend's opinion outweigh the online majority? J. Inf. Technol. Tour. 21(3): 289-311 (2019)
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