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"Neuromarketing and Improved Understanding of Consumer Behaviour through ..."
Sami Alsmadi, Khaled Hailat (2021)
- Sami Alsmadi, Khaled Hailat:
Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity. J. Inf. Knowl. Manag. 20(2): 2150020:1-2150020:9 (2021)
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