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"Neuromarketing and Improved Understanding of Consumer Behaviour through ..."

Sami Alsmadi, Khaled Hailat (2021)

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DOI: 10.1142/S0219649221500209

access: closed

type: Journal Article

metadata version: 2021-06-10

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Sami Alsmadi, Khaled Hailat:
Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity. J. Inf. Knowl. Manag. 20(2): 2150020:1-2150020:9 (2021)

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