"Influence of Virtual Experience Immersion, Product Control, and ..."

Hui Fei Lin (2022)

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DOI: 10.4018/JGIM.292066

access: open

type: Journal Article

metadata version: 2023-02-28

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  - https://dblp.org/rec/journals/jgim/Lin22
Hui Fei Lin:
Influence of Virtual Experience Immersion, Product Control, and Stimulation on Advertising Effects. J. Glob. Inf. Manag. 30(9): 1-19 (2022)

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