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"Does marketing analytics capability boost firms' competitive marketing ..."

Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah (2022)

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DOI: 10.1108/JEIM-05-2020-0185

access: closed

type: Journal Article

metadata version: 2022-04-01

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  - https://dblp.org/rec/journals/jeim/RahmanHF22
Muhammad Sabbir Rahman, Md Afnan Hossain, Fadi Abdel Muniem Abdel Fattah:
Does marketing analytics capability boost firms' competitive marketing performance in data-rich business environment? J. Enterp. Inf. Manag. 35(2): 455-480 (2022)

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