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"The influence of social network communication on the buying behavior of ..."

Jean Robert Kala Kamdjoug (2023)

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DOI: 10.1108/JEIM-09-2022-0329

access: closed

type: Journal Article

metadata version: 2023-10-14

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Jean Robert Kala Kamdjoug:
The influence of social network communication on the buying behavior of Cameroonian consumers on social e-commerce platforms. J. Enterp. Inf. Manag. 36(5): 1319-1348 (2023)

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