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"Digital transformation of traditional marketing business model in new ..."

Aylin Caliskan, Yesim Deniz Ozkan-Ozen, Yucel Ozturkoglu (2021)

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DOI: 10.1108/JEIM-02-2020-0084

access: closed

type: Journal Article

metadata version: 2021-09-16

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  - https://dblp.org/rec/journals/jeim/CaliskanOO21
Aylin Caliskan, Yesim Deniz Ozkan-Ozen, Yucel Ozturkoglu:
Digital transformation of traditional marketing business model in new industry era. J. Enterp. Inf. Manag. 34(4): 1252-1273 (2021)

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