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"The Impacts of New Media on Marketing Effectiveness: A Comparative Study ..."

Yudi Zhang (2019)

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DOI: 10.4018/JECO.2019040102

access: closed

type: Journal Article

metadata version: 2020-05-27

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Yudi Zhang:
The Impacts of New Media on Marketing Effectiveness: A Comparative Study of China and South Korea Tourism Souvenirs Website. J. Electron. Commer. Organ. 17(2): 16-28 (2019)

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