"The Financial Potential of Sporadic Customers in E-Retailing: Evidence ..."

Luiz Antonio Joia, Paulo Sergio Sanz (2006)

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DOI: 10.4018/JECO.2006010102

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type: Journal Article

metadata version: 2020-05-27

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Luiz Antonio Joia, Paulo Sergio Sanz:
The Financial Potential of Sporadic Customers in E-Retailing: Evidence from the Brazilian Home Appliance Sector. J. Electron. Commer. Organ. 4(1): 18-32 (2006)

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