"An Experimental Study of the Effects of Promotional Techniques in ..."

Yuan Gao, Marios Koufaris, Robert H. Ducoffe (2004)

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DOI: 10.4018/JECO.2004070101

access: closed

type: Journal Article

metadata version: 2020-05-27

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Yuan Gao, Marios Koufaris, Robert H. Ducoffe:
An Experimental Study of the Effects of Promotional Techniques in Web-Based Commerce. J. Electron. Commer. Organ. 2(3): 1-20 (2004)

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