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"Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra ..."

Ebuka Christian Ezenwafor, Adeola A. Ayodele, Chukwudi Ireneus Nwaizugbo (2021)

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DOI: 10.4018/JECO.2021070102

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - https://dblp.org/rec/journals/jeco/EzenwaforAN21
Ebuka Christian Ezenwafor, Adeola A. Ayodele, Chukwudi Ireneus Nwaizugbo:
Social Media Marketing and Brand Loyalty Among Online Shoppers in Anambra State, Nigeria: Mediating Effect of Brand Awareness. J. Electron. Commer. Organ. 19(3): 16-27 (2021)

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