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"The Good, the Bad, and the Expert: How Consumer Expertise Affects Review ..."

Paul E. Ketelaar et al. (2015)

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DOI: 10.1111/JCC4.12139

access: closed

type: Journal Article

metadata version: 2020-10-01

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  - https://dblp.org/rec/journals/jcmc/KetelaarWSK15
Paul E. Ketelaar, Lotte M. Willemsen, Laura Sleven, Peter Kerkhof:
The Good, the Bad, and the Expert: How Consumer Expertise Affects Review Valence Effects on Purchase Intentions in Online Product Reviews. J. Comput. Mediat. Commun. 20(6): 649-666 (2015)

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