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"Signalling Effects of Vlogger Popularity on Online Consumers."

Sally Rao Hill, Indrit Troshani, Dezri Chandrasekar (2020)

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DOI: 10.1080/08874417.2017.1400929

access: closed

type: Journal Article

metadata version: 2022-10-02

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Sally Rao Hill, Indrit Troshani, Dezri Chandrasekar:
Signalling Effects of Vlogger Popularity on Online Consumers. J. Comput. Inf. Syst. 60(1): 76-84 (2020)

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