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"Do consumers always follow "useful" reviews? The interaction effect of ..."
Yanli Jia, Ivy L. B. Liu (2018)
- Yanli Jia, Ivy L. B. Liu:
Do consumers always follow "useful" reviews? The interaction effect of review valence and review usefulness on consumers' purchase decisions. J. Assoc. Inf. Sci. Technol. 69(11): 1304-1317 (2018)
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