"A Strategic Group Analysis of Competitor Behavior in Search Advertising."

Cheng Nie, Zhiqiang (Eric) Zheng, Sumit Sarkar (2021)

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type: Journal Article

metadata version: 2021-11-12

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Cheng Nie, Zhiqiang (Eric) Zheng, Sumit Sarkar:
A Strategic Group Analysis of Competitor Behavior in Search Advertising. J. Assoc. Inf. Syst. 22(6): 5 (2021)

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