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"The Impact of Animated Banner Ads on Online Consumers: A Feature-Level ..."

Weiyin Hong, Muller Y. M. Cheung, James Y. L. Thong (2021)

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DOI: 10.17705/1JAIS.00659

access: closed

type: Journal Article

metadata version: 2023-03-21

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Weiyin Hong, Muller Y. M. Cheung, James Y. L. Thong:
The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking. J. Assoc. Inf. Syst. 22(1): 2 (2021)

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