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"How omnichannel integration promotes customer word-of-mouth behaviors: the ..."

Yang Li, Ran Tan, Xiang Gong (2023)

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DOI: 10.1108/ITP-06-2021-0440

access: closed

type: Journal Article

metadata version: 2023-06-02

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Yang Li, Ran Tan, Xiang Gong:
How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness. Inf. Technol. People 36(4): 1726-1753 (2023)

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