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"The impact of social presence and facilitation factors on online ..."

Lifu Li et al. (2023)

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DOI: 10.1108/ITP-03-2021-0203

access: closed

type: Journal Article

metadata version: 2023-10-14

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  - https://dblp.org/rec/journals/itp/LiKZF23
Lifu Li, Kyeong Kang, Anqi Zhao, Yafei Feng:
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor. Inf. Technol. People 36(6): 2611-2631 (2023)

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