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"Is this real? Cocreation of value through authentic experiential augmented ..."
Saifeddin Alimamy, Waqar Nadeem (2022)
- Saifeddin Alimamy
, Waqar Nadeem
:
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement. Inf. Technol. People 35(2): 577-599 (2022)

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