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"Optimal pricing of online products based on customer anchoring-adjustment ..."

Xuwang Liu et al. (2024)

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DOI: 10.1111/ITOR.13149

access: closed

type: Journal Article

metadata version: 2023-10-31

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Xuwang Liu, Yujie Zhang, Wei Qi, Junwei Wang:
Optimal pricing of online products based on customer anchoring-adjustment psychology. Int. Trans. Oper. Res. 31(1): 448-477 (2024)

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