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"The state of lead scoring models and their impact on sales performance."

Migao Wu, Pavel Andreev, Morad Benyoucef (2024)

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DOI: 10.1007/S10799-023-00388-W

access: closed

type: Journal Article

metadata version: 2024-04-01

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Migao Wu, Pavel Andreev, Morad Benyoucef:
The state of lead scoring models and their impact on sales performance. Inf. Technol. Manag. 25(1): 69-98 (2024)

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