"Customer-Centric Strategic Planning: Integrating CRM in Online Business ..."

Calin Gurau, Ashok Ranchhod, Ray Hackney (2003)

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DOI: 10.1023/A:1022902412594

access: closed

type: Journal Article

metadata version: 2020-05-22

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Calin Gurau, Ashok Ranchhod, Ray Hackney:
Customer-Centric Strategic Planning: Integrating CRM in Online Business Systems. Inf. Technol. Manag. 4(2-3): 199-214 (2003)

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