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"Why do people speak about products online? The role of opinion leadership."
Sangmi Chai et al. (2023)
- Sangmi Chai, Bomi Choi, Minkyun Kim, T. C. E. Cheng:
Why do people speak about products online? The role of opinion leadership. Inf. Technol. Manag. 24(1): 1-17 (2023)
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