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"Case - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty ..."
Arnd Huchzermeier, Jannik Wolters, Marcel Uphues (2023)
- Arnd Huchzermeier
, Jannik Wolters
, Marcel Uphues:
Case - The RealPro Customer Benefits Program: Rekindling Shopper Loyalty Through a Subscription Service. INFORMS Trans. Educ. 24(1): 22-32 (2023)
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