"Dynamic Bayesian Network-Based Product Recommendation Considering ..."

Qiang Wei et al. (2024)

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DOI: 10.1287/ISRE.2020.0277

access: closed

type: Journal Article

metadata version: 2025-03-07

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Qiang Wei, Yao Mu, Xunhua Guo, Weijie Jiang, Guoqing Chen:
Dynamic Bayesian Network-Based Product Recommendation Considering Consumers' Multistage Shopping Journeys: A Marketing Funnel Perspective. Inf. Syst. Res. 35(3): 1382-1402 (2024)

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