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"To Personalize or Not to Personalize Online Purchase Interactions: ..."

Sriram Thirumalai, Kingshuk K. Sinha (2013)

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DOI: 10.1287/ISRE.1120.0471

access: closed

type: Journal Article

metadata version: 2020-03-13

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Sriram Thirumalai, Kingshuk K. Sinha:
To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers. Inf. Syst. Res. 24(3): 683-708 (2013)

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