"Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model."

Chenshuo Sun et al. (2022)

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DOI: 10.1287/ISRE.2021.1071

access: closed

type: Journal Article

metadata version: 2022-10-18

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  - https://dblp.org/rec/journals/isr/SunAGL22
Chenshuo Sun, Panagiotis Adamopoulos, Anindya Ghose, Xueming Luo:
Predicting Stages in Omnichannel Path to Purchase: A Deep Learning Model. Inf. Syst. Res. 33(2): 429-445 (2022)

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