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"Ghosts in the Machine: How Marketing and Human Capital Investments Enhance ..."

Terence Joseph Vinay Saldanha et al. (2022)

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DOI: 10.1287/ISRE.2021.1006

access: closed

type: Journal Article

metadata version: 2022-08-25

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  - https://dblp.org/rec/journals/isr/SaldanhaKKK22
Terence Joseph Vinay Saldanha, Abhishek Kathuria, Jiban Khuntia, Benn R. Konsynski:
Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies. Inf. Syst. Res. 33(1): 76-109 (2022)

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