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"Ghosts in the Machine: How Marketing and Human Capital Investments Enhance ..."
Terence Joseph Vinay Saldanha et al. (2022)
- Terence Joseph Vinay Saldanha
, Abhishek Kathuria
, Jiban Khuntia
, Benn R. Konsynski:
Ghosts in the Machine: How Marketing and Human Capital Investments Enhance Customer Growth When Innovative Services Leverage Self-Service Technologies. Inf. Syst. Res. 33(1): 76-109 (2022)
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