"When and How to Leverage E-commerce Cart Targeting: The Relative and ..."

Xueming Luo, Xianghua Lu, Jing Li (2019)

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DOI: 10.1287/ISRE.2019.0859

access: closed

type: Journal Article

metadata version: 2025-01-19

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Xueming Luo, Xianghua Lu, Jing Li:
When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization. Inf. Syst. Res. 30(4): 1203-1227 (2019)

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