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"Flexible and Committed Advertising Contracts in Electronic Retailing."

Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee (2020)

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DOI: 10.1287/ISRE.2019.0886

access: closed

type: Journal Article

metadata version: 2020-07-29

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  - https://dblp.org/rec/journals/isr/LiuKM20
Dengpan Liu, Subodha Kumar, Vijay S. Mookerjee:
Flexible and Committed Advertising Contracts in Electronic Retailing. Inf. Syst. Res. 31(2): 323-339 (2020)

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