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"Words Matter! Toward a Prosocial Call-to-Action for Online Referral: ..."

JaeHwuen Jung et al. (2020)

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DOI: 10.1287/ISRE.2019.0873

access: closed

type: Journal Article

metadata version: 2020-05-04

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JaeHwuen Jung, Ravi Bapna, Joseph M. Golden, Tianshu Sun:
Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments. Inf. Syst. Res. 31(1): 16-36 (2020)

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