"Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization."

Monica S. Johar, Vijay S. Mookerjee, Sumit Sarkar (2014)

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DOI: 10.1287/ISRE.2014.0518

access: closed

type: Journal Article

metadata version: 2024-05-07

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Monica S. Johar, Vijay S. Mookerjee, Sumit Sarkar:
Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization. Inf. Syst. Res. 25(2): 285-306 (2014)

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