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"Word-of-Mouth System Implementation and Customer Conversion: A Randomized ..."

Ni Huang et al. (2019)

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DOI: 10.1287/ISRE.2018.0832

access: closed

type: Journal Article

metadata version: 2021-02-14

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Ni Huang, Tianshu Sun, Pei-Yu Chen, Joseph M. Golden:
Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment. Inf. Syst. Res. 30(3): 805-818 (2019)

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