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"Financial Returns to Firms' Communication Actions on Firm-Initiated Social ..."
Sunghun Chung et al. (2020)
- Sunghun Chung
, Animesh Animesh
, Kunsoo Han
, Alain Pinsonneault
:
Financial Returns to Firms' Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Inf. Syst. Res. 31(1): 258-285 (2020)
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