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"Financial Returns to Firms' Communication Actions on Firm-Initiated Social ..."

Sunghun Chung et al. (2020)

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DOI: 10.1287/ISRE.2019.0884

access: closed

type: Journal Article

metadata version: 2020-05-04

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  - https://dblp.org/rec/journals/isr/ChungAHP20
Sunghun Chung, Animesh Animesh, Kunsoo Han, Alain Pinsonneault:
Financial Returns to Firms' Communication Actions on Firm-Initiated Social Media: Evidence from Facebook Business Pages. Inf. Syst. Res. 31(1): 258-285 (2020)

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