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"Measuring Switching Costs and the Determinants of Customer Retention in ..."

Pei-Yu Sharon Chen, Lorin M. Hitt (2002)

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DOI: 10.1287/ISRE.13.3.255.78

access: closed

type: Journal Article

metadata version: 2020-03-13

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Pei-Yu Sharon Chen, Lorin M. Hitt:
Measuring Switching Costs and the Determinants of Customer Retention in Internet-Enabled Businesses: A Study of the Online Brokerage Industry. Inf. Syst. Res. 13(3): 255-274 (2002)

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