"The Effects of the Social Structure of Digital Networks on Viral Marketing ..."

Mauro Bampo et al. (2008)

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DOI: 10.1287/ISRE.1070.0152

access: closed

type: Journal Article

metadata version: 2020-03-13

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Mauro Bampo, Michael T. Ewing, Dineli R. Mather, David Stewart, Mark Wallace:
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance. Inf. Syst. Res. 19(3): 273-290 (2008)

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