"The Impact of "Retail Media" on Online Marketplaces: Insights ..."

Vibhanshu Abhishek, Kinshuk Jerath, Siddhartha Sharma (2025)

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DOI: 10.1287/ISRE.2022.0188

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type: Journal Article

metadata version: 2025-06-11

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Vibhanshu Abhishek, Kinshuk Jerath, Siddhartha Sharma:
The Impact of "Retail Media" on Online Marketplaces: Insights from a Field Experiment. Inf. Syst. Res. 36(1): 456-473 (2025)

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