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"Understanding buyers' loyalty to a C2C platform: the roles of social ..."
Qian Huang et al. (2017)
- Qian Huang, Xiayu Chen, Carol Xiaojuan Ou
, Robert M. Davison
, Zhongsheng Hua
:
Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e-commerce institutional mechanisms. Inf. Syst. J. 27(1): 91-119 (2017)
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