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"What influences the purchase of virtual gifts in live streaming in China? ..."
Zhengzhi Guan et al. (2022)
- Zhengzhi Guan
, Fangfang Hou
, Boying Li
, Chee Wei Phang
, Alain Yee-Loong Chong
:
What influences the purchase of virtual gifts in live streaming in China? A cultural context-sensitive model. Inf. Syst. J. 32(3): 653-689 (2022)
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