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"Gestion et analyse personnalisées des demandes marketing. Cas de ..."

Cécile Favre et al. (2009)

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DOI: 10.3166/ISI.14.3.119-139

access: closed

type: Journal Article

metadata version: 2022-03-16

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Cécile Favre, M. Rougié, Fadila Bentayeb, Omar Boussaid:
Gestion et analyse personnalisées des demandes marketing. Cas de LCL-Le Crédit Lyonnais. Ingénierie des Systèmes d Inf. 14(3): 119-139 (2009)

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