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"Personalize, Summarize or Let them Read? A Study on Online Word of Mouth ..."
Mahesh Balan U, Saji K. Mathew (2021)
- Mahesh Balan U, Saji K. Mathew:
Personalize, Summarize or Let them Read? A Study on Online Word of Mouth Strategies and Consumer Decision Process. Inf. Syst. Frontiers 23(3): 627-647 (2021)
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