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"e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce ..."

Opher Etzion, Amit Fisher, Segev Wasserkrug (2005)

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DOI: 10.1007/S10796-005-4812-6

access: closed

type: Journal Article

metadata version: 2020-03-13

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Opher Etzion, Amit Fisher, Segev Wasserkrug:
e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction. Inf. Syst. Frontiers 7(4-5): 421-434 (2005)

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