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"Assessing the Implementation of AI Integrated CRM System for B2C ..."

Sheshadri Chatterjee et al. (2024)

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DOI: 10.1007/S10796-022-10261-W

access: open

type: Journal Article

metadata version: 2024-07-06

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  dblp key:
  - journals/isf/ChatterjeeMKK24
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  - https://dblp.org/rec/journals/isf/ChatterjeeMKK24
Sheshadri Chatterjee, Patrick Mikalef, Sangeeta Khorana, Hatice Kizgin:
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory. Inf. Syst. Frontiers 26(3): 967-985 (2024)

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