"Why consumers turn negative about the brand: antecedents and consequences ..."

Rambalak Yadav, Deepak Sangroya, Vijay Pereira (2025)

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DOI: 10.1007/S10257-023-00632-4

access: closed

type: Journal Article

metadata version: 2025-05-31

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Rambalak Yadav, Deepak Sangroya, Vijay Pereira:
Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities. Inf. Syst. E Bus. Manag. 23(1): 147-167 (2025)

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