"Cash-back rewards versus equity-based electronic loyalty programs in ..."

Kemal Altinkemer, Yasin Ozcelik (2009)

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DOI: 10.1007/S10257-007-0062-0

access: closed

type: Journal Article

metadata version: 2020-08-12

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Kemal Altinkemer, Yasin Ozcelik:
Cash-back rewards versus equity-based electronic loyalty programs in e-commerce. Inf. Syst. E Bus. Manag. 7(1): 39-55 (2009)

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