"Neural networks for the analysis and forecasting of advertising and ..."

Hean-Lee Poh, Jingtao Yao, Teo Jasic (1998)

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DOI: 10.1002/(SICI)1099-1174(199812)7:4<253::AID-ISAF150>3.0.CO;2-X

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type: Journal Article

metadata version: 2021-03-26

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Hean-Lee Poh, Jingtao Yao, Teo Jasic:
Neural networks for the analysis and forecasting of advertising and promotion impact. Intell. Syst. Account. Finance Manag. 7(4): 253-268 (1998)

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