"Exploiting response models--optimizing cross-sell and up-sell ..."

Marc-David Cohen (2004)

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DOI: 10.1016/J.IS.2003.08.001

access: closed

type: Journal Article

metadata version: 2017-05-20

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Marc-David Cohen:
Exploiting response models--optimizing cross-sell and up-sell opportunities in banking. Inf. Syst. 29(4): 327-341 (2004)

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