"An Empirical Examination of Customer Perceptions of Mobile Advertising."

Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang Kenny Jih (2006)

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DOI: 10.4018/IRMJ.2006100103

access: closed

type: Journal Article

metadata version: 2020-08-25

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Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang Kenny Jih:
An Empirical Examination of Customer Perceptions of Mobile Advertising. Inf. Resour. Manag. J. 19(4): 39-55 (2006)

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