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"Motivations and Results for CRM Adoption in Large Companies in Portugal."

Maria Manuela Cruz-Cunha, João Varajão, Daniela Santana (2013)

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DOI: 10.4018/IRMJ.2013010103

access: closed

type: Journal Article

metadata version: 2020-08-25

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  - https://dblp.org/rec/journals/irmj/Cruz-CunhaVS13
Maria Manuela Cruz-Cunha, João Varajão, Daniela Santana:
Motivations and Results for CRM Adoption in Large Companies in Portugal. Inf. Resour. Manag. J. 26(1): 25-36 (2013)

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