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"Machine learning based customer meta-combination brand equity analysis for ..."

Zheng Xu et al. (2022)

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DOI: 10.1016/J.IPM.2021.102800

access: closed

type: Journal Article

metadata version: 2023-09-30

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Zheng Xu, Guiyan Zhu, Noura Metawa, Qingyuan Zhou:
Machine learning based customer meta-combination brand equity analysis for marketing behavior evaluation. Inf. Process. Manag. 59(1): 102800 (2022)

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